Influencing Selection Behavior . . .
A menu is far more than a price list of items that your kitchen
prepares. The placement and positioning of items on a menu
can and will change the make up of your sales mix. Providing
your more profitable items the best "real estate" on your
menu can and will increase the frequency those items are
selected. A "well done" engineered menu can therefore
INCREASE AVERAGE CHECK SIZE, REVENUES AND PROFITS!!