Influencing Selection Behavior . . .

A menu is far more than a price list of items that your kitchen prepares.  The placement and positioning of items on a menu can and will change the make up of your sales mix.  Providing your more profitable items the best "real estate" on your menu can and will increase the frequency those items are selected.  A "well done" engineered menu can therefore INCREASE AVERAGE CHECK SIZE, REVENUES AND PROFITS!!

Perception is Reality . . .

A menu is the one piece of advertisement that virtually 100% of your customers will come in contact with.  Your establishment's theme and ambiance should be utilized in the design of a menu to bring together your marketing concept.  A visually appealing menu can and will enhance the overall perception that customers have of your operation.  A "well done" graphically designed menu can therefore heighten word of mouth advertising, broaden customer base awareness and increase traffic flow!!